Writing Tip #34

 Superlatives

Superlatives include adjectives such as “huge,” “incredible,” “wonderful,” “exciting,” etc. 
For example, “the mitochondria showed an incredibly large increase in oxygen consumption when we added uncoupling agent.” Your definition of incredible might be different from that of someone else – perhaps a five fold increase is incredible to you, but not for the next person. 
It is much better to use an objective expression, such as “Oxygen consumption was five fold greater in the presence of uncoupler, which is a greater change than we saw with the addition of any other reagent.”

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