The Tipping Point by Malcom Gladwell

This is one extraordinary novel that will keep you awake throughout the night thinking of what he has said in the book. A lot of ordinary things have been explained in different perspectives that would surprise you in many ways.

The tipping point, Gladwell explained, is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think them as epidemics. Ideas and products and messages and behaviours spread just like viruses do.

1. The Law of the Few : Connectors, Mavens, and Salesmen

He talked about how a few people around are connectors (the ones who know everybody in the community), mavens (who loves new gadgets and very particular about things around us) and Salesmen ( who can make you believe in something and put your money out to get it)

2. The Stickiness Factor; Sesame Street, Blue’s Clues
This factor will make you remember things and stick to your head for a long period of time. It gives an impact and make learning more meaningful.
3. The Power of Context : Bernie Goetz

How the environment will shape someone. He said it is better to live in a broken home within a good community rather than living in a good home within a broken neighbourhood. Bernie Goetz was a living proof of this phenomena.

4. The Power of Context : The Magic Number 150
Research shows that 150 is the ideal number for a community or an organization to function well. When the number grows larger it will be out of context and won’t function as expected.
It is so fascinating and you will be amazed on how the author can walk you through the streets of New York, the dirty subway on the chilling night of that merciless shooting and all the way to the Islands of Micronesia , reading the suicide notes from a young teenager.
I wish I could go back to page no.1 and start all over again.

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